I have a friend that likes to remind me, “subculture is the culture in California.” Honestly, I have always loved this idea - where varied beach, skate, surf communities bump up against multicultural influences of the West Coast. The mentality of of the 1960’s still lingers there today, and the first wave of punk stands alongside it all. California offers a diverse, robust cultural experience that I have never quite experienced anywhere else. These are the ideas I have used as my North Star for the premise of Lo Tide - I want to bring a little of California lifestyle to you; past, present, and future.

Lo Tide features a finely tuned aesthetic, stocking men’s and women’s apparel, and a variety of items to promote clean and sustainable living. Ultimately, I want to share with you the things I love, and I want to offer you a shopping experience you can’t find anywhere else in Massachusetts.